My family consisted of young adults to middle age adults and one senior citizen. “We are looking at the best possible places to provide better service to our existing customers.Yellowstone Hiking Guides is a must do if you are traveling to Yellowstone. “We also have a big following in places like Washington, D.C., and Chicago,” Graham said. Wolf & Badger sees strong demand for its products in Texas and Florida, which means Dallas, Houston and Miami are on their retail radar. Los Angeles is the third store worldwide for the growing company. The two London stores have been consolidated into one 12,000-square-foot outpost with a restaurant in Kings Cross, near Google’s headquarters. In the last five years they pivoted to become an online marketplace that carries 2,000 brands with 4 million visitors a month, Graham said.

The siblings, whose nicknames are Wolf and Badger, opened a brick-and-mortar store in London’s Notting Hill, and later a second store in Mayfair. “We also knew designers who had amazing products that we felt people should know about and should be able to find in stores.” “Everything was so samey, samey,” said George Graham, who was a strategy consultant for PricewaterhouseCooper at the time while his brother was designing jewelry. It started out when the two were living together and got bored with the shopping environment of tried-and-true brands that weren’t that special. Wolf & Badger was launched in 2010 by Graham and his brother Henry, who is the company’s chief creative officer. The company doesn’t buy any inventory but supplies a space and sales staff for labels to show their collections in exchange for paying a certain percentage of sales to Wolf & Badger.

Wolf & Badger’s retail business is a marketplace format. “We try to give the brands guidance on how they can achieve all the different guarantees.” “All the brands get vetted against 15 sustainability guarantees we have listed on our website,” said Magdalene Barclay, Wolf & Badger’s vice president of content and sustainability. Price points for menswear range from about $100 to $300 while womenswear ranges from $200 to $400. “We sell to a customer who appreciates high-quality, stylish products from brands that they might not immediately be familiar with but are excited to discover,” Graham said.Ĭase in point are brands including Shokan 28 from the U.S., Uskees from Britain and Saz Mifsud from Malta. About 20 independent brands of men’s and women’s clothing hang on the racks but are rotated on a regular basis. In the front are rows of jewelry cases, located next to shelves of housewares, including rows of pillows and porcelain teapots with matching teacups.Ī bank of curated posters lines one wall and stationery is evenly placed on a countertop. The recently opened 1,600-square-foot space has a modern, clean interior design that also incorporates sustainable materials for its floors and countertops and other areas. “We’ve seen a lot of traction in this market.” sales grew 225 percent to $27.7 million,” Graham said. sales area, but Los Angeles comes in second. has become the top market for Wolf & Badger’s online sales, which make up 98 percent of its business. Warby Parker Retail Rolls On, Losses Narrow

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